Crafting & Executing Strategy: The Quest for Competitive Advantage, Concepts and Cases (22 Ed.) | 誠品線上

Crafting & Executing Strategy: The Quest for Competitive Advantage, Concepts and Cases (22 Ed.)

內容簡介

內容簡介 1. Mainstream, balanced treatment of the latest developments in theory and practice of strategy. 2. Emphasis on company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. 3. Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

作者介紹

作者介紹 Arthur A. Thompson現職：The University of AlabamaMargaret A. Peteraf現職：Dartmouth CollegeJohn E. Gamble現職：Texa A&M University-Corpus ChristiA. J. Strickland III現職：The University of Alabama

產品目錄

產品目錄 PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY Section A: Introduction and Overview Ch 1 What Is Strategy and Why Is It Important? Ch 2 Charting a Company's Direction Section B: Core Concepts and Analytical Tools Ch 3 Evaluating a Company's External Environment Ch 4 Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy Ch 5 The Five Generic Competitive Strategies Ch 6 Strengthening a Company's Competitive Position Ch 7 Strategies for Competing in International Markets Ch 8 Corporate Strategy Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Ch10 Building an Organization Capable of Good Strategy Execution Ch11 Managing Internal Operations Ch12 Corporate Culture and Leadership PART II: CASES IN CRAFTING AND EXECUTING STRATEGY

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