International Business: Competing in the Global Marketplace (12 Ed.) | 誠品線上

國際企業 (第12版)

內容簡介

內容簡介 1.Hill and Hult draw upon their vast experience to deliver the market-leading choice for International Business. 2.The 12th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), and integrated (integrated progression of topics).

作者介紹

作者介紹 Charles W. L. Hill現職：University of WashingtonG. Tomas M. Hult現職：Michigan State University

產品目錄

產品目錄 PART I: INTRODUCTION AND OVERVIEWCh 1 GlobalizationPART II: NATIONAL DIFFERENCESCh 2 National Differences in Political, Economic, and Legal SystemsCh 3 National Differences in Economic DevelopmentCh 4 Differences in CultureCh 5 Ethics, Corporate Social Responsibility, and SustainabilityPART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENTCh 6 International Trade TheoryCh 7 Government Policy and International TradeCh 8 Foreign Direct InvestmentCh 9 Regional Economic IntegrationPART IV: THE GLOBAL MONETARY SYSTEMCh10 The Foreign Exchange MarketCh11 The International Monetary SystemCh12 The Global Capital MarketPART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESSCh13 The Strategy of International BusinessCh14 The Organization of International BusinessCh15 Entry Strategy and Strategic AlliancesPART VI: INTERNATIONAL BUSINESS FUNCTIONSCh16 Exporting, Importing, and CountertradeCh17 Global Production and Supply Chain ManagementCh18 Global Marketing and Research and DevelopmentCh19 Global Human Resource ManagementCh20 Accounting and Finance in the International BusinessPART VII: INTEGRATIVE CASES

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