Understanding Business (12 Ed.) | 誠品線上

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內容簡介

內容簡介 1.Enhances your Teaching--The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. 2.Accessible to All--This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability.

作者介紹

作者介紹 William G. Nickels現職：University of MarylandJames M. McHugh現職：St. Louis Community College at Forest ParkSusan M. McHugh現職：Applied Learning Systems

產品目錄

產品目錄 PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTSCh 1 Taking Risks and Making Profits within the Dynamic Business EnvironmentCh 2 Understanding Economics and How It Affects BusinessCh 3 Doing Business in Global MarketsCh 4 Demanding Ethical and Socially Responsible BehaviorPART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESSCh 5 How to Form a BusinessCh 6 Entrepreneurship and Starting a Small BusinessPART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERSCh 7 Management and LeadershipCh 8 Structuring Organizations for Today's ChallengesCh 9 Production and Operations ManagementPART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICESCh10 Motivating EmployeesCh11 Human Resource Management: Finding and Keeping the Best EmployeesCh12 Dealing with Union and Employee-Management IssuesPART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANSCh13 Marketing: Helping Buyers BuyCh14 Developing and Pricing Goods and ServicesCh15 Distributing ProductsCh16 Using Effective PromotionsPART VI: MANAGING FINANCIAL RESOURCESCh17 Understanding Accounting and Financial InformationCh18 Financial ManagementCh19 Using Securities Markets for Financing and Investing OpportunitiesCh20 Money, Financial Institutions, and the Federal Reserve

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