Strategic Management: Text and Cases (9 Ed.) | 誠品線上

Strategic Management: Text and Cases (9 Ed.)

內容簡介

內容簡介 1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. 2.Engage students with these features: Learning from Mistakes, vignettes, Strategy Spotlights, Insights from Research & Executives, and Reflecting on Career Implications. 3.Custom course materials via Create by adding select chapters, full-length cases

作者介紹

作者介紹 Gregory G. Dess現職：University of Texas at DallasGerry McNamara現職：Michigan State UniversityAlan B. Eisner現職：Pace UniversitySeng-Hyun (Sean) Lee現職：University of Texas at Dallas

產品目錄

產品目錄 PART I: STRATEGIC ANALYSISCh 1 Strategic Management: Creating Competitive AdvantagesCh 2 Analyzing the External Environment of the Firm: CreatingCompetitive AdvantagesCh 3 Assessing the Internal Environment of the FirmCh 4 Recognizing a Firm’s Intellectual Assets: Moving beyond aFirm’s Tangible ResourcesPART II: STRATEGIC FORMULATIONCh 5 Business-Level Strategy: Creating and SustainingCompetitive AdvantagesCh 6 Corporate-Level Strategy: Creating Value throughDiversificationCh 7 International Strategy: Creating Value in Global MarketsCh 8 Entrepreneurial Strategy and Competitive DynamicsPART III: STRATEGIC IMPLEMENTATIONCh 9 Strategic Control and Corporate GovernanceCh10 Creating Effective Organizational DesignsCh11 Strategic Leadership: Creating a Learning Organization andan Ethical OrganizationCh12 Managing Innovation and Fostering CorporateEntrepreneurshipPART IV: CASE ANALYSISCh13 Analyzing Strategic Management Cases

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