Managerial Economics and Business Strategy (9 Ed.) | 誠品線上

Managerial Economics and Business Strategy (9 Ed.)

內容簡介

內容簡介 This book begins by teaching managers the practical utility of basic economic tools. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topic not contained in any other single managerial economics textbook. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms. This 9 edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. The basic structure of the textbook is unchanged to ensure an smooth transition to this edition.

作者介紹

作者介紹 ■作者簡介Michael Baye現職：Indiana Universuty◎作者：Michael Baye 現職：Indiana Universuty ◎作者：Jeff Prince 現職：Indiana Universuty現職：Indiana Universuty

產品目錄

產品目錄 Ch 1 The Fundamentals of Managerial EconomicsCh 2 Market Forces: Demand and SupplyCh 3 Quantitative Demand AnalysisCh 4 The Theory of Individual BehaviorCh 5 The Production Process and CostsCh 6 The Organization of the FirmCh 7 The Nature of IndustryCh 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive MarketsCh 9 Basic Oligopoly ModelsCh10 Game Theory: Inside OligopolyCh11 Pricing Strategies for Firms with Market PowerCh12 The Economics of InformationCh13 Advanced Topics in Business StrategyCh14 A Manager's Guide to Government in the MarketplaceCase Study Time Warne Cable

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