Strategic Management of Technological Innovation (5 Ed.) | 誠品線上

Strategic Management of Technological Innovation (5 Ed.)

內容簡介

內容簡介 Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

作者介紹

作者介紹 ■作者簡介Melissa A. Schilling現職：New York University

產品目錄

產品目錄 Ch 1 IntroductionPART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATIONCh 2 Sources of InnovationCh 3 Types and Patterns of InnovationCh 4 Standards Battles and Design DominanceCh 5 Timing of EntryPART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGYCh 6 Defining the Organization’s Strategic DirectionCh 7 Choosing Innovation ProjectsCh 8 Collaboration StrategiesCh 9 Protecting InnovationPART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGYCh10 Organizing for InnovationCh11 Managing the New Product Development ProcessCh12 Managing New Product Development TeamsCh13 Crafting a Deployment Strategy

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