Marketing Effectiveness: Applying Marketing Science for Brand Growth
| 作者 | Sorin Patilinet |
|---|---|
| 出版社 | Ingram International Inc |
| 商品描述 | Marketing Effectiveness: Applying Marketing Science for Brand Growth：，：誠品以「人文、藝術、創意、生活」為核心價值，由推廣閱讀出發，並透過線上網路，傳遞博雅的 |
作者介紹
作者介紹 Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, he plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.
商品規格
| 書名 / | Marketing Effectiveness: Applying Marketing Science for Brand Growth |
|---|---|
| 作者 / | Sorin Patilinet |
| 簡介 / | Marketing Effectiveness: Applying Marketing Science for Brand Growth：，：誠品以「人文、藝術、創意、生活」為核心價值，由推廣閱讀出發，並透過線上網路，傳遞博雅的 |
| 出版社 / | Ingram International Inc |
| ISBN13 / | 9781398621053 |
| ISBN10 / | |
| EAN / | 9781398621053 |
| 誠品26碼 / | |
| 重量(g) / | 0.0 |
| 尺寸 / | 0.0X0.0X0.0CM |
| 裝訂 / | P:平裝 |
| 頁數 / | 264 |
| 重量(g) / | 503.5 |
| 語言 / | 3:英文 |
| 級別 / | N:無 |
| 尺寸 / | 23.4X15.6X1.8CM |