| 作者 | Ross D. Petty |
|---|---|
| 出版社 | Ingram International Inc |
| 商品描述 | From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing：，：誠品以「人文、藝術、創意、生活」為核心價值，由推廣閱讀出發 |
作者介紹 Ross D. Petty is Emeritus Professor of Marketing Law at Babson College, USA after being a faculty member for thirty-one years. He has published more than 100 articles, book chapters, and notes, and presented 115 times at various academic conferences and events. His most recent book is Branding Law: A Guide to Legal Issues in Brand Management.
| 書名 / | From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing |
|---|---|
| 作者 / | Ross D. Petty |
| 簡介 / | From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing：，：誠品以「人文、藝術、創意、生活」為核心價值，由推廣閱讀出發 |
| 出版社 / | Ingram International Inc |
| ISBN13 / | 9783031767777 |
| ISBN10 / | |
| EAN / | 9783031767777 |
| 誠品26碼 / | |
| 頁數 / | 174 |
| 裝訂 / | H:精裝 |
| 語言 / | 3:英文 |
| 級別 / | N:無 |
| 尺寸 / | 21.0X15.8X1.7CM |