Branding: A Very Short Introduction
| 作者 | Robert Jones |
|---|---|
| 出版社 | Ingram International Inc |
| 商品描述 | Branding: A Very Short Introduction：，：誠品以「人文、藝術、創意、生活」為核心價值，由推廣閱讀出發，並透過線上網路，傳遞博雅的溫度，打造全新的文化場域。 |
作者介紹
作者介紹 Robert Jones is a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn and is on the editorial board of the Journal of Brand Management.
商品規格
| 書名 / | Branding: A Very Short Introduction |
|---|---|
| 作者 / | Robert Jones |
| 簡介 / | Branding: A Very Short Introduction：，：誠品以「人文、藝術、創意、生活」為核心價值，由推廣閱讀出發，並透過線上網路，傳遞博雅的溫度，打造全新的文化場域。 |
| 出版社 / | Ingram International Inc |
| ISBN13 / | 9780198749912 |
| ISBN10 / | |
| EAN / | 9780198749912 |
| 誠品26碼 / | |
| 裝訂 / | P:平裝 |
| 頁數 / | 160 |
| 級別 / | N:無 |
| 語言 / | 3:英文 |
| 尺寸 / | 17.5X11.2X0.8CM |