內容簡介
內容簡介 Protect your business name and logo!Your brands--including your business name, product or service names, logo, and slogan--are key to the success of your business. You can protect these valuable business assets by registering them as trademarks with the U.S. Patent and Trademark Office (USPTO). Trademark: Legal Care for Your Brand contains the most up-to-date information on selecting and protecting a great trademark. Learn how to: choose trademarks that distinguish you from competitorssecure and protect a domain name for your businessuse the USPTO's new Trademark Search systemuse the new Trademark Center to register your markprotect a trademark even if you haven't registered itenforce your trademark rights against infringersIncludes step-by-step instructions on using the USPTO's new tools to search for and register marks in the federal trademark database. The 14th edition also includes updates on the latest trademark laws and court cases.
