The Rebellious CEO: 12 Leaders Who Did It Right | 誠品線上

The Rebellious CEO: 12 Leaders Who Did It Right

內容簡介

內容簡介 One of corporate America's greatest foes shows how 12 CEOs he has known uniquely rejected narrow yardsticks of shareholder value by leading companies to larger models of prosperity and justiceOver the course of 7 decades Ralph Nader has been Corporate America’s fiercest critic. Supreme Court Justice William Powell singled out Nader in his infamous memo as the “single most effective antagonist of American business… [the] target of his hatred… is corporate power.”But now, in a book that will surprise both his fans and critics, Nader profiles a small group of CEOs who he believes performed extraordinarily well as business leaders and civic reformers, some well-known, some not, who should be celebrated as exceptions whose life and career should be a course of emulation and inspiration for students of business, executives and the wider citizenry. This select group of mavericks and iconoclasts — which includes The Body Shop’s Anita Roddick, Patagonia’s Yvon Chouinard, Vanguard’s John Bogle and Busboys and Poets' Andy Shallal —give us, Nader writes, “a sense of what might have been and what still could be if business were rigorously framed as a process that was not only about making money and selling things but improving our social and natural world.”

作者介紹

作者介紹 Ralph NaderRalph Nader, the nationally renowned consumer activist, works in Washington, D.C. Author and attorney Wesley J. Smith lives in Oakland, California. Together Nader and Smith are the authors of Winning the Insurance Game and Collision Course: The Truth About Airline Safety.

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最佳賣點

最佳賣點 : One of corporate America's greatest foes shows how 12 CEOs he has known uniquely

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