Actionable Gamification - Beyond Points, Badges, and Leaderboards | 誠品線上

Actionable Gamification - Beyond Points, Badges, and Leaderboards

作者 Yu-Kai Chou
出版社 Ingram International Inc
商品描述 Actionable Gamification - Beyond Points, Badges, and Leaderboards:TheneweraofGamificationandHuman-FocusedDesignoptimizesformotivationandengagementovertradition

內容簡介

內容簡介 The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

商品規格

書名 / Actionable Gamification - Beyond Points, Badges, and Leaderboards
作者 / Yu-Kai Chou
簡介 / Actionable Gamification - Beyond Points, Badges, and Leaderboards:TheneweraofGamificationandHuman-FocusedDesignoptimizesformotivationandengagementovertradition
出版社 / Ingram International Inc
ISBN13 / 9780692858905
ISBN10 /
EAN / 9780692858905
誠品26碼 /
裝訂 / H:精裝
重量(g) / 920.8
尺寸 / 22.9X15.2X3.3CM
頁數 / 514
語言 / 3:英文
級別 / N:無

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