Influence: The Psychology of Persuasion (New and Expanded) | 誠品線上

影響力: 讓人乖乖聽話的說服術

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內容簡介 業務員只需掌握六大武器，就能攻破顧客心理，使業績蒸蒸日上消費者只要洞悉六大通則，就可揭穿銷售招數，不必再做冤大頭為什麼我們那麼容易受到影響任人擺佈？滯銷的商品，為何會變成爭相搶購？婚紗公司施了什麼魔法，新人為什麼總是無法昛絕？消費者在百貨公司週年慶為什麼會陷入瘋狂？如何才能不被受騙，做出明智的決策？想說服別人，要用什麼技巧和方法？●誰在運用影響力政客運用影響力騙得選舉詐騙集團運用影響力騙得錢財商人運用影響力販賣商品男女朋友運用影響力讓對方乖乖聽話朋友或家人運用影響力要求你幫他們做事情老師運用影響力教育學生●影響力才是真正的王道！業務員不可不知的銷售技巧消費者不得不防的行銷花招想要增加價值，要先擁有影響力內容有趣實用，適合任何人閱讀的好書《影響力》是一本關於說服技巧的經典著作，解釋人們為何會順從別人而點頭說「是」的心理，以及我們如何應用這些使人順從的技巧。羅伯特．席爾迪尼博士是影響力和說服力這一快速發展領域中的佼佼者。三十五年來，他透過精確和實證研究，加上一個為期三年的研究計畫──研究「讓人們改變行為的原因」，成就了這本受到高度讚揚的傑作。經由本書，讀者可以學到六大通用原則，並知道如何運用這些原則而成為一個有技巧的說服者，和如何讓自己免於被這些原則「反將一軍」。這是一本所有人都適合閱讀的書籍。自出版以來，本書一直穩坐暢銷圖書排行榜上。由於它的影響，說服變成一門科學。無論你是普通人，還是為某產品或事業觀點游說的人，本書是一本最佳的入門書籍，是你理解人們心理的基石。在本書中，心理學家羅伯特•席爾迪尼博士為我們解釋了為什麼有些人極具說服力，而我們總是容易上當受騙。隱藏在衝動地順從他人行為背後的六大心理秘笈，正是這一切的根源。那些說服高手，總是熟練地運用它們，讓我們乖乖就範。本中文書介出自《影響力: 讓人乖乖聽話的說服術》久石文化事業有限公司出版The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.Cialdini’s Principles of Persuasion:ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this editionUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction."

作者介紹

作者介紹 Robert B. CialdiniRobert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.Dr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the ""Godfather of Influence.""

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