Global Business Today (2024 Release 13Ed.) | 誠品線上

Global Business Today (2024 Release 13Ed.)

內容簡介

內容簡介 PART I: INTRODUCTION AND OVERVIEW Ch 1 Globalization PART II: NATIONAL DIFFERENCES Ch 2 National Differences in Political Economic and Legal Systems Ch 3 National Differences in Economic Development Ch 4 Differences in Culture Ch 5 Ethics Corporate Social Responsibility and Sustainability PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT Ch 6 International Trade Theory Ch 7 Government Policy and International Trade Ch 8 Foreign Direct Investment Ch 9 Regional Economic Integration PART IV: THE GLOBAL MONETARY SYSTEM Ch10 The Foreign Exchange Market Ch11 The International Monetary System PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS Ch12 The Strategy of International Business Ch13 Entering Developed and Emerging Markets PART VI: INTERNATIONAL BUSINESS FUNCTIONS Ch14 Exporting Importing and Countertrade Ch15 Global Production and Supply Chain Management Ch16 Global Marketing and Business Analytics Ch17 Global Human Resource ManagementGlobal Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 1.Incorporate new insights from scholarly research. 2.Make sure the content covers all appropriate issues. 3.Make sure the text is up to date with current events, statistics, and examples. 4.Add new and insightful opening and closing cases in most chapters. 5.Incorporate global EDGE™ features in every chapter. 6.Connect every chapter to a focus on managerial implications.

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