| 作者 | William G. Nickels/ James M. McHugh/ Susan M. McHugh |
|---|---|
| 出版社 | 華泰文化事業股份有限公司 |
| 商品描述 | Understanding Business (14 Ed.)：Nickels/McHugh/McHugh,UnderstandingBusinessisamarket-leadingproductthatmeetstheneedsofnearlyallclassrooms,nomatterthesize,teach |
內容簡介 PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS Ch 1 Taking Risks and Making Profits within the Dynamic Business Environment Ch 2 Understanding Economics and How It Affects Business Ch 3 Doing Business in Global Markets Ch 4 Demanding Ethical and Socially Responsible Behavior PART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS Ch 5 How to Form a Business Ch 6 Entrepreneurship and Starting a Small Business PART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS Ch 7 Management and Leadership Ch 8 Structuring Organizations for Today’s Challenges Ch 9 Production and Operations Management PART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES Ch10 Motivating Employees Ch11 Human Resource Management: Finding and Keeping the Best Employees Ch12 Dealing with Employee–Management Issues PART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS Ch13 Marketing: Helping Buyers Buy Ch14 Developing and Pricing Goods and Services Ch15 Distributing Products Ch16 Using Effective Promotions PART VI: MANAGING FINANCIAL RESOURCES Ch17 Understanding Accounting and Financial Information Ch18 Financial Management Ch19 Using Securities Markets for Financing and Investing Opportunities Ch20 Money, Financial Institutions, and the Federal Reserve
| 書名 / | Understanding Business (14 Ed.) |
|---|---|
| 作者 / | William G. Nickels James M. McHugh Susan M. McHugh |
| 簡介 / | Understanding Business (14 Ed.)：Nickels McHugh McHugh,UnderstandingBusinessisamarket-leadingproductthatmeetstheneedsofnearlyallclassrooms,nomatterthesize,teach |
| 出版社 / | 華泰文化事業股份有限公司 |
| ISBN13 / | 9781266813016 |
| ISBN10 / | |
| EAN / | 9781266813016 |
| 誠品26碼 / | 2682619844008 |
| 頁數 / | 700 |
| 裝訂 / | P:平裝 |
| 語言 / | 3:英文 |
| 尺寸 / | 27.5X21.6X2.3CM |
| 級別 / | N:無 |
| 重量(g) / | 1370 |
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