Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition 14Ed.) | 誠品線上

Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition 14Ed.)

內容簡介

內容簡介 This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.PART I: INTRODUCTION TO STRATEGIC MANAGEMENT Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis PART II: EXTERNAL AND INTERNAL ANALYSIS Ch 2 External Analysis: The Identification of Opportunities and Threats Ch 3 Internal Analysis: Resources and Competitive Advantage PART III: STRATEGIES Ch 4 Business-Level Strategy Ch 5 Building Competitive Advantage and Executing Business-Level Strategy Through Functional Strategy Ch 6 Business-Level Strategy and the Industry Environment Ch 7 Strategy and Technology Ch 8 Strategy in the Global Environment Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing Ch10 Corporate-Level Strategy: Related and Unrelated Diversification PART IV: IMPLEMENTING STRATEGY Ch11 Corporate Governance, Social Responsibility and Ethics Ch12 Implementing Strategy Through Organization PART V: Cases in Strategic Management

產品目錄

產品目錄 PART I: INTRODUCTION TO STRATEGIC MANAGEMENTCh 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive AnalysisPART II: EXTERNAL AND INTERNAL ANALYSISCh 2 External Analysis: The Identification of Opportunities and ThreatsCh 3 Internal Analysis: Resources and Competitive AdvantagePART III: STRATEGIESCh 4 Business-Level StrategyCh 5 Building Competitive Advantage and Executing Business-Level Strategy Through Functional StrategyCh 6 Business-Level Strategy and the Industry EnvironmentCh 7 Strategy and TechnologyCh 8 Strategy in the Global EnvironmentCh 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic OutsourcingCh10 Corporate-Level Strategy: Related and Unrelated DiversificationPART IV: IMPLEMENTING STRATEGYCh11 Corporate Governance, Social Responsibility and EthicsCh12 Implementing Strategy Through OrganizationPART V: Cases in Strategic Management

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