Strategic Management: Concepts (6Ed.) | 誠品線上

Strategic Management: Concepts (6Ed.)

內容簡介

內容簡介 Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. The new 6e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.PART I: ANALYSIS Ch 1 What Is Strategy? Ch 2 Strategic Leadership: Managing the Strategy Process Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies Ch 5 Shared Value and Competitive Advantage PART II: FORMULATION Ch 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans Ch 7 Business Strategy: Innovation, Entrepreneurship, and Platforms Ch 8 Corporate Strategy: Vertical Integration and Diversification Ch 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions Ch10 Global Strategy: Competing Around the World PART III: IMPLEMENTATION Ch11 Organizational Design: Structure, Culture, and Control Ch12 Corporate Governance, Business Ethics, and Business Models PART IV: MINICASES

產品目錄

產品目錄 PART I: ANALYSISCh 1 What Is Strategy?Ch 2 Strategic Leadership: Managing the Strategy ProcessCh 3 External Analysis: Industry Structure, Competitive Forces, and Strategic GroupsCh 4 Internal Analysis: Resources, Capabilities, and Core CompetenciesCh 5 Shared Value and Competitive AdvantagePART II: FORMULATIONCh 6 Business Strategy: Differentiation, Cost Leadership, and Blue OceansCh 7 Business Strategy: Innovation, Entrepreneurship, and PlatformsCh 8 Corporate Strategy: Vertical Integration and DiversificationCh 9 Corporate Strategy: Strategic Alliances, Mergers and AcquisitionsCh10 Global Strategy: Competing Around the WorldPART III: IMPLEMENTATIONCh11 Organizational Design: Structure, Culture, and ControlCh12 Corporate Governance, Business Ethics, and Business ModelsPART IV: MINICASES

商品規格

最佳賣點

最佳賣點 : 策略管理