Post Corona: From Crisis to Opportunity | 誠品線上

疫後大未來: 誰是大贏家? 全球五十大最佳商學院教授蓋洛威剖析全新商業環境下的挑戰及商機

作者 Scott Galloway
出版社 PENGUIN GROUP (USA) INC.
商品描述 Post Corona: From Crisis to Opportunity:後疫情時代:全球的機會與危機FrombestsellingauthorandNYUBusinessSchoolprofessorScottGallowaycomesakeenlyinsightful,urgen

內容簡介

內容簡介 後疫情時代全球的機會與危機★Amazon「經濟成長與發展類」排行榜第1名★《紐約時報》暢銷排行榜 ★商業周刊第1751期選書疫情過後,誰將被新世界狠狠甩在後頭?蓋洛威以招牌式幽默和敏銳產業洞察力,不時發出正義怒吼他對「後疫時代」提出警示和希望,更期望危機能帶來轉機 試想:公司所提供的員工福利,寵物津貼可能比健身房會員證更受歡迎?稱霸影音平台,Netflix的第一步得要收購Spotify?蘋果應該很快就會買下搜尋引擎DuckDuckGo,或是推出自己的搜尋引擎?Covid–19對人類的致死率約1%,對傳統媒體的致死率竟高達20%?疫情期間拒絕無薪假,政府應負擔三分之二的工資?疫情的爆發,不僅改變我們工作和生活的方式,讓臥房成了辦公室,讓新世代對抗舊世代,更加劇貧與富、紅海與藍海、戴口罩者和痛惡口罩者之間的鴻溝。2020年,病毒每天奪走1000個美國人的生命,但市場指數持續攀升,「連華爾街專業人士都驚呆了。」一些企業如居家健身公司、視訊會議軟體業者、以及電商——一夕間發現自己被排山倒海的訂單給淹沒;然而,餐廳、旅遊、飯店、現場表演,則為求生存而苦苦掙扎。暢銷作家蓋洛威為疫後世界勾勒出輪廓。他指出部分強大的科技公司獨占寡頭,隨著破壞性創新而蓬勃發展;大學高等教育在人們無法並肩群聚的時刻,發現他們既有的價值主張越來越難以為繼。另外,疫情也突顯出政府和社會的深層問題。與其說冠狀病毒是改變現狀的觸媒,不如說它是加速趨勢發展的催化劑。 無所不在的科技四巨頭:疫情中,只有大型科技公司睥睨群雄,被封為「四巨頭」的亞馬遜、蘋果、臉書、Google,再加上微軟,半年多的時間股價就增長35%,獲利成長47%。它們驅趕著每個產業都朝科技邁進,藉由創新、混淆事實、大撈特撈,把一個世界性危機變成大好機會。它們怎麼辦到的?有人能起身反抗嗎?耀眼的新創公司獨角獸:在科技巨頭的宰制下,仍有其他企業決心奮戰,這場疫情同樣也加速這些機會,讓它們奮戰的拳腳更加迅速威猛,特別是一些估值超過十億美元的珍禽異獸。哪些產業將發生變革而蓬勃發展?Airbnb、Uber、Netflix、Spotify、特斯拉、推特、TikTok──誰的前途大好?慘遭痛擊的高等教育:過去40年,美國大學學費增加1400%,私立商學院一堂課的毛利潤甚至可超過90%,高教機構猶如奢侈品牌而不是公共的僕人。但疫情突然來了,一夕之間校園被淨空,學生們延後入學,高等教育歷經至少一年的劇烈轉變,哪些改變會是永久性的?為什麼其中可能出現幾十年來最大的商機?本中文書介出自《疫後大未來: 誰是大贏家? 全球五十大最佳商學院教授蓋洛威剖析全新商業環境下的挑戰及商機》出遠流出版事業股份有限公司版From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration. But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing. Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path--no trend is permanent and can't be made worse or corrected.

作者介紹

作者介紹 Scott Galloway Scott Galloway is Professor of Marketing at NYU Stern School of Business and a serial entrepreneur. In 2012, he was named one of the world's best business professors by Poets & Quants. He has founded nine companies, including Prophet, Red Envelope, and L2. He is the bestselling author of The Four and The Algebra of Happiness and has served on the boards of directors of the New York Times Company, Urban Outfitters, and Berkeley's Haas School of Business. His Prof G and Pivot podcasts, No Mercy No Malice blog, and Prof G YouTube channel reach millions. In 2020 Adweek named Pivot Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy: section4.com.

商品規格

書名 / Post Corona: From Crisis to Opportunity
作者 / Scott Galloway
簡介 / Post Corona: From Crisis to Opportunity:後疫情時代:全球的機會與危機FrombestsellingauthorandNYUBusinessSchoolprofessorScottGallowaycomesakeenlyinsightful,urgen
出版社 / PENGUIN GROUP (USA) INC.
ISBN13 / 9780593332214
ISBN10 / 0593332210
EAN / 9780593332214
誠品26碼 / 2681935618003
尺寸 / 21.6X14.4X2.2CM
語言 / 英文
裝訂 / 精裝
頁數 / 256
級別 /

活動