A Good African Story: How a Small Company Built a Global Coffee Brand | 誠品線上

A Good African Story: How a Small Company Built a Global Coffee Brand

內容簡介

內容簡介 The inspirational story of how an African-owned coffee company became a profitable global brand offers an argument for trade as opposed to aid, and a lesson in how Africa can dictate the terms of its futureSince it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school, and escape a spiral of debt and dependence. Africa has received more than $1 trillion in aid over the last 50 years and yet despite these huge inflows, the continent remains mired in poverty, disease, and systemic corruption. Here, Andrew Rugasira argues thattrade has achieved what years of aid failed to deliver, and has provided a tantalizing glimpse of what Africa could be. As he recounts the very personal story of his company and the challenges that he has faced and overcame as an African entrepreneur�from the impossibility of finding capital to discrimination at every step to close calls with lions in the foothills of the Rwenzori mountains�Rugasira discusses the barriers that currently prevent fair and equal trade between Africa and the rest of the world. He sets out the arguments for building a sustainable trade framework and reducing dependency on handouts, and he builds up a manifesto for a revolution in the way that Africa is perceived. The inspirational story of how an African-owned coffee company became a profitable global brand.Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. InA Good African Story, Andrew Rugasira argues that trade has achieved what years of aid failed to deliver, and has provided a tantalising glimpse of what Africa could be.As he recounts the very personal story of his company and the challenges that he has faced -- and overcome -- as an African entrepreneur, Rugasira discusses the barriers that currently prevent fair and equal trade between Africa and the rest of the world. He sets out the arguments for building a sustainable trade framework and reducing dependency on handouts. And he builds up a manifesto for a revolution in the way that Africa is perceived.This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.

作者介紹

作者介紹 Andrew Rugasira grew up in Uganda and went to the University of London for his undergraduate degree in Law and Economics. He later completed a masters degree in African Studies at the University of Oxford. In 2003, he founded Good African Coffee, the first African-owned coffee brand to be stocked by US retailers. He regularly speaks at leadership and business conferences, and is passionate about initiatives that lead to community transformation. In 2007, he was nominated as a Young Global Leader by the World Economic Forum. He has won several awards, including the Legatum Pioneers of Prosperity award, and in 2010 was nominated for a Financial Times ArcelorMittal Boldness in Business award.ANDREW RUGASIRA grew up in Uganda and went to the University of London for his undergraduate degree in Law and Economics. He later completed a masters degree in African Studies at the University of Oxford. In 2003, he founded Good African Coffee, the first African-owned coffee brand to be stocked in UK supermarkets and US retailers. He regularly speaks at leadership and business conferences, and is passionate about initiatives that lead to community transformation. In 2007, he was nominated as a Young Global Leader by the World Economic Forum. He has won several awards, including the Legatum Pioneers of Prosperity award, and in 2010 was nominated for a Financial Times ArcelorMittal Boldness in Business award. Andrew lives in Kampala with his wife Jacqueline and their children.

商品規格

活動

• 5/5前全站滿$1,500贈造型手機架(隨機款)