New Power: How It's Changing The 21st Century and Why You Need to Know

「這本精采的書會讓你了解如何取得力量，並且永遠都可以使用這道力量。」─亞當‧格蘭特，《給予》作者

 

臉書和Uber為何那麼流行？歐巴馬和川普當選的原因是什麼？#MeToo譴責性騷擾的活動又怎麼會引起那麼大的迴響？

 

這些出乎大眾意料之外的聲音，都來自一股作者們稱之為「New Power」的新勢力。

 

傳統的權力是由少數人持有的特權，但新勢力反而是由大眾所創造，不再那麼遙不可及，是一股公開、鼓勵大眾參與、可以吸引許多夥伴的力量，在這股力量興起時，甚至有強勢到幾近是強迫所有人參與的作用力。

 

兩位作者在書中用許多新勢力帶起的社會風潮，加上許多機構的研究，例如：樂高、NASA(美國太空總署)、Reddit(美國知名社群娛樂網站)和TED等，來告訴讀者要如何建構新勢力並且成功管理它。

 

這股勢力和現代社會的各個層面都息息相關，並且將會帶給所有人一個看世界的不同角度，紐約時報專欄作家大衛‧布魯克斯因此勝讚本書為「我所看過窺探現代世界最棒的一扇窗」。

Jeremy and Henry's book on new power could not be coming at a better time. With hyper-connectivity enabling new forms of leadership and mobilisation, this book challenges all of us to think about the values we hold and how we can all be part of building a more open, equitable and participatory world. Richard BransonWhy do some leap ahead while others fall behind in today's chaotic, hyper-connected world? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our age - the rise of mega-platforms like Facebook and Uber; the out-of-nowhere rise of Trump and Corbyn and reveal what's really behind them: the rise of New Power.For most of human history, the rules of power were clear. To get ahead or get things done, you mastered `old power', which is closed, inaccessible, and leader-driven, and jealously guarded. Today, however, we have seen the rise of `New Power' made by the many rather than the few, open, participatory, peer-driven and fed by our world of ubiquitous connectivity. It is this New Power that has fuelled the rise of platforms like Facebook and a new species of YouTube celebrities and peer-based services like Uber and Airbnb. It propelled the unlikely success of Barack Obama's 2008 campaign and is at the heart of the increased number political protests, and upstart businesses overturning traditional industries. In telling the story of New Power, Heimans and Timms provide the techniques for using New Power to successfully spread an idea, lead a movement, or build a career in the twenty-first century. Drawing on examples from business, politics, popular culture, and social justice, as well as old power forces like LEGO and NASA that have figured out how to blend old and new power to supercharge their work, they explain the new world we live in. They also explore the dark side of the changes we are living through: the way ISIS has co-opted new power to monstrous ends and the rise of the alt-right's `intensity machine'.In a world that is being shaped by New Power, this book will show you how to shape your future.