Traction: How Any Startup Can Achieve Explosive Customer Growth | 誠品線上

Traction: How Any Startup Can Achieve Explosive Customer Growth

內容簡介

內容簡介 在Traction這本書中，連續創業家(serial entrepreneurs)Gabriel Weinberg與Justin Mares提供創業所需的各種工具，讓你的業績呈現爆炸性成長！「任何想突破重圍找到新客戶的人，都應該用這本聰明又有野心的書。」－－《精實創業》(The Lean Startup)作者／Eric Ries「這裡有來自網路行銷熱門中心的獨家內幕，最新最精準的策略來自已經獲得成功而且是成功兩次的人。」－－《紫牛》作者／高汀(Seth Godin)製造不出產品不會讓創業者失敗，但是大部分的創業者都會因為產品得不到消費者持續的青睞(traction)而失敗。成功的創業很困難，聰明的實業家知道成功的關鍵不在於多有創意、團隊有多棒、砸了多少錢，而是在於如何持續地成長並獲得新的客戶。兩位作者教你用19種管道建立客戶群，提供三步驟架構讓你找到對生意最有利的方式，不管應用書中的那一個方法，本書提供的案例將幫助你獲得最需要的業績並且讓它持續成長。In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin

作者介紹

作者介紹 ■作者簡介Gabriel Weinberg尊重隱私不追蹤使用者的搜尋引擎DuckDuckGo的創辦人與CEO，光是2015年就有30億搜尋次數。他的前一個公司Opobox以1千萬美元售出。Justin Mares兩家新創公司的創辦人，也是軟體公司Exceptional的前營收總監。

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