文案訓練手冊
| 作者 | 喬瑟夫．休格曼 |
|---|---|
| 出版社 | John Wiley & Sons Singapore Pte. |
| 商品描述 | The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Cop：，：誠品以「人文、藝術、創 |
作者介紹
作者介紹 JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.
商品規格
| 書名 / | The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Cop |
|---|---|
| 作者 / | 喬瑟夫．休格曼 |
| 簡介 / | The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Cop：，：誠品以「人文、藝術、創 |
| 出版社 / | John Wiley & Sons Singapore Pte. |
| ISBN13 / | 9780470051245 |
| ISBN10 / | 0470051248 |
| EAN / | 9780470051245 |
| 誠品26碼 / | 2680252371004 |
| 頁數 / | 320 |
| 注音版 / | 否 |
| 裝訂 / | P:平裝 |
| 語言 / | 3:英文 |
| 級別 / | N:無 |