會展實用英語: 讀寫篇 | 誠品線上

會展實用英語: 讀寫篇

內容簡介

內容簡介 《會展實用英語》分為讀寫篇和聽說篇。本套教材的編寫宗旨如下：透過介紹歐美會展業的先進理念和實踐經驗，結合會展業的各個部門和整個工作流程，深化聽、說、讀、寫、譯等英語語言技巧訓練，幫助會展從業人員熟悉英語國家綜合文化知識和國際會展業的背景知識，提高會展從業人員用英語進行會展管理與服務的交際能力。針對實際工作需求，按照國際會展流程，透過大量練習，幫助工作人員和會展從業人員進一步擴大詞彙量，掌握綜合運用語言的能力，更好地開展國際會展業務。 本書内容涉及會展業和世博會概況、會展策劃、會展融資、會展營銷、談判、物流、展臺搭建、會展訊息管理、會展餐飲服務、會展財務、出展管理、展覽現場管理、安保與風險管理、會前會後旅遊、會展評估、會展問題與投訴處理等領域。 本書的每章包括三個部分：第一部分是閱讀訓練，第二部分是案例分析，第三部分是公文寫作。閱讀訓練部分圍繞一篇介紹理念和業務的課文，設置了熱身練習、課前提問、核心語言點講解、小組討論、寫作練習、翻譯等小模塊。案例分析部分以一篇與課文相關的案例為引子，向學生提出實際工作中會出現的問題，引導學生思考並找出解決辦法。公文寫作部分所選的公文類型都是與會展工作密切相關的。除了對範例進行註解，列出該類型公文的寫作要點外，還設計了「自己動手做」的模塊供讀者練習掌握。

作者介紹

作者介紹 ■作者簡介會展實用英語編委會／編

產品目錄

產品目錄 前言Chapter The MICE Industry and the World Expo 會展業和世博會Section A Reading AssignmentWhat Is MICE?Section B Case StudyTypes of MeetingsSection C Format WritingExhibition Manuals 會展指南Chapter MICE Planning 會展策劃Section A Reading AssignmentWho Plans and Holds Meetings?Section B Case StudyThe Convention Marketing MixSection C Format WritingBusiness Letters 商業信函Chapter Event Sponsorship 會展融資Section A Reading AssignmentIdentifying Potential SponsorsSection B Case StudySponsorship of ICT2Section C Format WritingPart Visiting Card 名片Part Memo 內部通知Chapter Event Marketing 會展營銷Section A Reading AssignmentOnline Event MarketingSection B Case StudyClever E-mailSection C Format WritingPart Invitation Letter 邀請信Part Invitation Card 邀請卡Part Acceptance and Regret 回帖與辭謝Chapter Negotiations 談判Section A Reading AssignmentNegotiating TacticsSection B Case StudyTo Be a Skilled NegotiatorSection C Format WritingContract 合約Chapter Logistics 物流Section A Reading AssignmentThe Logistics Value-Added ProcessSection B Case StudyEvent Shipping ServicesSection C Format WritingBill of Lading 提單Invoice發票Application Form For Cargo Transportation Insurance貨物運輸保險投保單Declaration Form報關單Certificate of Origin產地證明書Chapter Exhibit Space Preparation and Decoration 展臺搭建Section A Reading AssignmentKey Factors for Successful EventsSection B Case StudyTheme Building of the EventSection C Format WritingPart Notice 通告Part Leaflet 傳單Chapter Event Information Management 會展資訊管理Section A Reading AssignmentThe Guest Package SystemSection B Case StudyStages of IT ImplementationSection C Format WritingE-mail 電子郵件Chapter Food and Beverage Service 會展餐飲服務Section A Reading AssignmentBanquet Room Reservation, Assignment and SetupSection B Case StudyDining Service Styles and ProceduresSection C Format WritingFunction Sheet 餐飲服務訂單Chapter Event Finance 會展財務Section A Reading AssignmentSuccessful BudgetingSection B Case StudyThe Budget for the ASEM0 ConferenceSection C Format WritingFinancial Statements－Balance Sheet 財務報表－－收支平衡表Chapter Overseas Exhibition 出展管理Section A Reading AssignmentShipment, Insurance and StandSection B Case StudyShow Rules and Regulations Concerning the ExhibitorsSection C Format WritingReservation Fax預訂傳真Chapter Event Management 展覽現場管理Section A Reading AssignmentAll for the Big DaySection B Case StudyWi-Fi Success at a Film FestivalSection C Format WritingOpening Address 開幕致辭Chapter Security， Safety and Risk Management 安保與風險管理Section A Reading AssignmentHandling Hazards that Might AriseSection B Case StudyThe First Theft at the Kongju National MuseumSection C Format WritingSafety Requirements of Science Fair Rules 科技展覽會安全規章Chapter Pre-Post Convention Tours 會前會後旅遊Section A Reading AssignmentTour ProposalsSection B Case StudySection C Format WritingPost-meeting Tours Itinerary 會後旅遊路線Chapter Event Evaluation 會展評估Section A Reading AssignmentEvent Evaluation ApproachesSection B Case StudyFollow up on the Japanese Propaganda Exhibition in PerkinsSection C Format WritingEvaluation Meeting and Report 評估會議和評估報告Chapter Handling Problems and Complaints 會展問題與投訴處理Section A Reading AssignmentHandling Problems and ComplaintsSection B Case StudyABC Convention Corporation Guest Satisfaction QuestionnaireSection C Format WritingReply to a Guest Complaint 回覆投訴信

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最佳賣點

最佳賣點 : 《會展實用英語》分為讀寫篇和聽說篇。