Global Business Today (12 Ed.) | 誠品線上

Global Business Today (12 Ed.)

內容簡介

內容簡介 1.Market defining with the most up-to-date current events, statistics, and examples. 2.Engages students with new opening and closing cases and insights from scholarly research. 3.Focuses on managerial implications of international business. 4.Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student outcomes.

作者介紹

作者介紹 Charles W. L. Hill現職：University of Washington

產品目錄

產品目錄 PART I: INTRODUCTION AND OVERVIEW Ch 1 Globalization PART II: NATIONAL DIFFERENCES Ch 2 National Differences in Political, Economic, and Legal Systems Ch 3 National Differences in Economic Development Ch 4 Differences in Culture Ch 5 Ethics, Corporate Social Responsibility, and Sustainability PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT Ch 6 International Trade Theory Ch 7 Government Policy and International Trade Ch 8 Foreign Direct Investment Ch 9 Regional Economic Integration PART IV: THE GLOBAL MONETARY SYSTEM Ch10 The Foreign Exchange Market Ch11 The International Monetary System PART V: THE STRATEGY OF INTERNATIONAL BUSINESS Ch12 The Strategy of International Business Ch13 Entering Developed and Emerging Markets PART VI: INTERNATIONAL BUSINESS FUNCTIONS Ch14 Exporting, Importing, and Countertrade Ch15 Global Production and Supply Chain Management Ch16 Global Marketing and Business Analytics Ch17 Global Human Resource Management

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最佳賣點

最佳賣點 : 國際企業管理

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