IDN國際設計家連網 (6月 英文版) | 誠品線上

IDN國際設計家連網 (6月 英文版)

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內容簡介 IdN v30n2: Branding Systems & Key Visualshttps: www.idnworld.com mags v30n2https: shop.idnworld.com product v30n2 The Art of Brand Identity: Crafting Connections through Strategy & AestheticsIn today’s fast-paced, visually-driven world, creating a brand identity involves far more than simply designing a logo, selecting a colour palette, or choosing a font. It requires the thoughtful development of a comprehensive system—a set of visual communication guidelines that govern how a brand is presented across multiple platforms, ensuring consistency and coherence. This system must be flexible enough to work across a wide variety of mediums, including business cards, signage, stationery, websites, advertisements, packaging, and beyond.In this issue, we celebrate the artistry of visual identity, key visuals, and visual communication, highlighting the work of 31 leading studios, agencies, and art directors. These creatives explore the development of brand identity systems, the challenges involved in creating impactful key visuals, and the strategies required to ensure long-lasting visual resonance. More than just aesthetically pleasing, these designs speak, guide, and connect, forging lasting impressions that transcend the fleeting trends of the moment.Featuring:B126 Workshop | B&A Studio | Boo Republic (Marios Georntamilis) | Brand Brothers (Johan Debit & Jean-Rémi Massery) | Cansu Dağbağlı Ferreira | Cansu Merdamert | COOOT Studio | Davy Denduyver | DE_FORM (Nóra Demeczky & Enikő Déri) | DutchScot | Ensemble | Estudio Albino | Estudio MABA | FAENA Studio | Forth+Back | GIRL | HEAZ | Iseo Park | Le Carton Studio | lowkey design | Magno Gavancho Studio | Mint Design | Norman Dubois | OGV Design Studio (Ognjen Gligorijević) | Owhyworks | Palantis (Alexis Boudal) | Petrikór Design | Sitoh Inc. | Studio Born (Ebru Sile Goksel & Ipek Eris Ugurlu) | the branding people | xolve brandingSpecifications:160p + 8p cover160mm (w) x 230mm (h)4 varying paper stocks4C process + matt laminationISSN (English Edition): 1029 4805ISSN (Chinese Edition): 1029 4813Branding Systems & Key VisualsAt the core of any successful identity system lies the concept of brand guidelines—a strategic manual that outlines the visual rules and principles that govern the use of the brand's assets. These guidelines ensure that every touchpoint remains aligned with the brand’s ethos, regardless of medium. Whether a logo adapts to a digital space or a visual identity translates onto a billboard, the integrity of the brand remains intact.A truly powerful identity system extends beyond functionality. It is about creating key visuals—striking images or design elements that convey the essence of the brand in a single, captivating glance. These visuals are not mere decorations; they are visual shorthand for the brand’s story. Whether evoking feelings of adventure, sophistication, energy, or trust, a well-designed key visual encapsulates the brand’s narrative, guiding the audience’s perception and emotional response with remarkable efficiency.Great identity systems also anticipate future applications. Designers must consider how the brand will evolve and how its assets will function across unexpected or emerging mediums. This foresight is crucial to ensure that the brand identity remains relevant and adaptable as new platforms and technologies arise.

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