TRADE SHOW & EVENT MARKETING
作者 | STEVENS, RUTH P. |
---|---|
出版社 | Ingram International Inc |
商品描述 | TRADE SHOW & EVENT MARKETING:Finally,acomprehensiveguide,totradeshowandeventmarketing,forthebusinessmarketerwhoseekstointegrateeventsintotheentirego-to-markets |
作者 | STEVENS, RUTH P. |
---|---|
出版社 | Ingram International Inc |
商品描述 | TRADE SHOW & EVENT MARKETING:Finally,acomprehensiveguide,totradeshowandeventmarketing,forthebusinessmarketerwhoseekstointegrateeventsintotheentirego-to-markets |
內容簡介 Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company's most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.
書名 / | TRADE SHOW & EVENT MARKETING |
---|---|
作者 / | STEVENS, RUTH P. |
簡介 / | TRADE SHOW & EVENT MARKETING:Finally,acomprehensiveguide,totradeshowandeventmarketing,forthebusinessmarketerwhoseekstointegrateeventsintotheentirego-to-markets |
出版社 / | Ingram International Inc |
ISBN13 / | 9780324206241 |
ISBN10 / | 0324206240 |
EAN / | 9780324206241 |
誠品26碼 / | 2611386007002 |
頁數 / | 352 |
注音版 / | 否 |
裝訂 / | H:精裝 |
語言 / | 3:英文 |
級別 / | N:無 |