You Talkin' to Me? Rhetoric from Aristotle to Trump and Beyond… | 誠品線上

You Talkin' to Me? Rhetoric from Aristotle to Trump and Beyond…

內容簡介

內容簡介 Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.

作者介紹

作者介紹 Sam LeithSam Leith is a former Literary Editor of the Daily Telegraph, and contributes regularly to the Evening Standard, Guardian, Wall Street Journal, Spectator and Prospect. He's the author of two nonfiction books: Dead Pets and Sod's Law and a novel, The Coincidence Engine.

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