Entrepreneurial Mindset | 誠品線上


內容簡介 The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.


作者介紹 Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005).

Entrepreneurial Mindset:,TheEntrepreneurialMindsetoffersarefreshinglypracticalblueprintforthinkingandactinginenvironmentsthatarefast-paced,rapidlychanging,and

書名 / Entrepreneurial Mindset
簡介 / Entrepreneurial Mindset:,TheEntrepreneurialMindsetoffersarefreshinglypracticalblueprintforthinkingandactinginenvironmentsthatarefast-paced,rapidlychanging,and
作者 / McGrath, Rita Gunther MacMillan, Ian
誠品26碼 / 2611232823008
ISBN13 / 9780875848341
ISBN10 / 0875848346
EAN / 9780875848341
裝訂 / 精裝
頁數 / 400
語言 / 英文
級別 /