International Business: Competing in the Global Marketplace (13 Ed.) | 誠品線上

International Business: Competing in the Global Marketplace (13 Ed.)

內容簡介

內容簡介 Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.

作者介紹

作者介紹 Charles W. L. Hill現職：University of Washington

產品目錄

產品目錄 PART I: INTRODUCTION AND OVERVIEW Ch 1 Globalization PART II: NATIONAL DIFFERENCES Ch 2 National Differences in Political, Economic, and Legal Systems Ch 3 National Differences in Economic Development Ch 4 Differences in Culture Ch 5 Ethics, Corporate Social Responsibility, and Sustainability PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT Ch 6 International Trade Theory Ch 7 Government Policy and International Trade Ch 8 Foreign Direct Investment Ch 9 Regional Economic Integration PART IV: THE GLOBAL MONETARY SYSTEM Ch10 The Foreign Exchange Market Ch11 The International Monetary System Ch12 The Global Capital Market PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS Ch13 The Strategy of International Business Ch14 The Organization of International Business Ch15 Entry Developed and Emeging Markets PART VI: INTERNATIONAL BUSINESS FUNCTIONS Ch16 Exporting, Importing, and Countertrade Ch17 Global Production and Supply Chain Management Ch18 Global Marketing and Business Analytics Ch19 Global Human Resource Management Ch20 Accounting and Finance in the International Business PART VII: INTEGRATIVE CASES

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