| 作者 | O. C. Ferrell/ Geoffrey A. Hirt/ Linda Ferrell |
|---|---|
| 出版社 | 華泰文化事業股份有限公司 |
| 商品描述 | Business Foundations: A Changing World (12 Ed.)：Theintroductiontobusinesscourseisanopportunityforstudentstoinvestigatethebreadthofbusinessfunctions,andtheposit |
內容簡介 The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society. The 12th edition reflects the latest developments in the business world-technologies such as artificial intelligence, blockchain, cryptocurrency, the sharing economy, transportation and manufacturing technology. It also presents the transformational impact–particularly on global trade, relationships, and career opportunities–that technology has on the business world. Business Foundations: A Changing World is an unrivaled compilation of exciting application-focused content, activities, and examples guides students through the technology-saturated world of business today.
作者介紹 現職：Auburn University現職：DePaul University現職：Auburn University
產品目錄 PART I: BUSINESS IN A CHANGING WORLD Ch 1 The Dynamics of Business and Economics Ch 2 Business Ethics and Social Responsibility Ch 3 Business in a Borderless World PART II: STARTING AND GROWING A BUSINESS Ch 4 Options for Organizing Business Ch 5 Small Business, Entrepreneurship, and Franchising PART III: MANAGING FOR QUALITY AND COMPETITIVENESS Ch 6 The Nature of Management Ch 7 Organization, Teamwork, and Communication Ch 8 Managing Operations and Supply Chains PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE Ch 9 Motivating the Workforce Ch10 Managing Human Resources PART V: Marketing Developing Relationships Ch11 Customer-Driven Marketing Ch12 Dimensions of Marketing Strategy Ch13 Digital Marketing and Social Media PART VI: FINANCING THE ENTERPRISE Ch14 Accounting and Financial Statements Ch15 Money and the Financial System Ch16 Financial Management and Securities Markets
| 書名 / | Business Foundations: A Changing World (12 Ed.) |
|---|---|
| 作者 / | O. C. Ferrell Geoffrey A. Hirt Linda Ferrell |
| 簡介 / | Business Foundations: A Changing World (12 Ed.)：Theintroductiontobusinesscourseisanopportunityforstudentstoinvestigatethebreadthofbusinessfunctions,andtheposit |
| 出版社 / | 華泰文化事業股份有限公司 |
| ISBN13 / | 9781260565805 |
| ISBN10 / | 1260565807 |
| EAN / | 9781260565805 |
| 誠品26碼 / | 2681785051005 |
| 頁數 / | 622 |
| 注音版 / | 否 |
| 裝訂 / | P:平裝 |
| 語言 / | 3:英文 |
| 尺寸 / | 25.4X20.1X2CM |
| 級別 / | N:無 |
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