Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases | 誠品線上

內容簡介

內容簡介 1.Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. 2.Emphasis on company’s strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. 3.Content tightly linked to the 31 high-interest cases, most of which are written by the text authors. 4.Mainstream, balanced treatment of the latest developments in theory and practice of strategy.

作者介紹

作者介紹 ■作者簡介Arthur A. Thompson現職:The University of AlabamaMargaret A. Peteraf現職:Dartmouth CollegeJohn E. Gamble現職:University of South AlabamaA. J. Strickland III現職:The University of Alabama

產品目錄

產品目錄 PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGYSection A: Introduction and OverviewCh 1 What Is Strategy and Why Is It Important?Ch 2 Charting a Company's Direction: Its Vision, Mission, Objectives, and StrategySection B: Core Concepts and Analytical ToolsCh 3 Evaluating a Company's External EnvironmentCh 4 Evaluating a Company's Resources, Capabilities, and CompetitivenessSection C: Crafting a StrategyCh 5 The Five Generic Competitive StrategiesCh 6 Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of OperationsCh 7 Strategies for Competing in International MarketsCh 8 Corporate Strategy: Diversification and the Multibusiness CompanyCh 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and StrategySection D: Executing the StrategyCh10 Building an Organization Capable of Good Strategy Execution: People, Capabilities, and StructureCh11 Managing Internal Operations: Actions that Promote Good Strategy ExecutionCh12 Corporate Culture and Leadership: Keys to Good Strategy ExecutionPART II: CASES IN CRAFTING AND EXECUTING STRATEGY

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases:1.ImprovestudentlearningoutcomesusingConnectoureasy-to-usehomeworkandl

書名 / Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
簡介 / Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases:1.ImprovestudentlearningoutcomesusingConnectoureasy-to-usehomeworkandl
作者 / Arthur A. Thompson Margaret A. Peteraf John E. Gamble A. J. Strickland III
出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司
誠品26碼 / 2681466778009
ISBN13 / 9781259921995
ISBN10 / 1259921999
EAN / 9781259921995
用電 / N
尺寸 / 25.5X20.2X2.6CM
級別 /
語言 / 英文
頁數 / 370
裝訂 / 平裝