內容簡介 Marketing on the web has evolved from the days of simple websites and e-mail communications, to a complete interactive experience for prospects and customers. Not only is it important to attract visitors to your site, but providing valuable information on a regular basis is a goal of many entrepreneurs and web-based businesses. Even offline businesses are learning about the value in having an online presence, and establishing a website or blog is a part of this process. This Book identifies the critical components of blogging, and how a simple blog can help you launch your business marketing program. Internet marketing is becoming easier and more efficient with free and low-cost tools readily available, and setting up a blog is one of the easiest ways to get started. More people turn to websites and the Internet to find information and products and your business can benefit from having an established blog and website presence. After launching your blog, you'll need to work on marketing and promotions. Even though you may have extremely valuable information on your sites, making sure people are actually reading it on a regular basis will help you build traffic. Building traffic is the first step in increasing your sales potential. Think about how valuable it would be to have a steady stream of traffic to your website; the more often people are visiting your site and browsing, the higher the chances of making a sale. You can start to earn revenue from your blog both directly and indirectly; directly form a product purchase or online sale, and indirectly through ad revenue and building up a network of affiliate products. Some business owners choose to make their blog an extension of their current website, while others create a standalone entity instead. Whatever the case may be, it's important that you distinguish and identify what the goals of your blog and website are, and how you plan to create something valuable for your target market. Blogging can be used for a variety of purposes, but when you have a specific goal in mind, the entire process can be much easier, efficient, and more productive.