Rhetoric: The Art of Persuasion | 誠品線上

Rhetoric: The Art of Persuasion

作者 Andrew Aberdein ; Adina Arvatu
出版社 Ingram International Inc
商品描述 Rhetoric: The Art of Persuasion:,Whenisitbettertouseananalogyratherthanasimileorametaphor?Canyoutellthedifferencebetweenasynecdocheandametonymy?Whatarethesecr

內容簡介

內容簡介 When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

作者介紹

作者介紹 Andrew Aberdein is Professor of Philosophy at the School of Arts and Communication, Florida Institute of Techonology. He lives in Melbourne, Florida. Adina Arvatu is a specialist in philosophy and comparative literature, living in Melbourne, Australia.

商品規格

書名 / Rhetoric: The Art of Persuasion
作者 / Andrew Aberdein ; Adina Arvatu
簡介 / Rhetoric: The Art of Persuasion:,Whenisitbettertouseananalogyratherthanasimileorametaphor?Canyoutellthedifferencebetweenasynecdocheandametonymy?Whatarethesecr
出版社 / Ingram International Inc
ISBN13 / 9781632864437
ISBN10 /
EAN / 9781632864437
誠品26碼 /
尺寸 / 17.0X14.5X1.3CM
重量(g) / 181.4
語言 / 3:英文
尺寸 / 17.0X14.5X1.3CM
裝訂 / H:精裝
頁數 / 64
級別 / N:無

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