Sustainable Marketing: How to Drive Profits with Purpose | 誠品線上

Sustainable Marketing: How to Drive Profits with Purpose

作者 Michelle Carvill ; Gemma Butler ; Geraint Evans
出版社 Ingram International Inc
商品描述 Sustainable Marketing: How to Drive Profits with Purpose:,:誠品以「人文、藝術、創意、生活」為核心價值,由推廣閱讀出發,並透過線上網路,傳遞博雅的溫度,打造全

作者介紹

作者介紹 Michelle Carvill is a marketing strategist, digital literacy and social media expert. She is the director and founder of Carvill Creative, a digital marketing consultancy, through which she's worked with organizations such as LinkedIn, BBC Worldwide and PWC. She has three previously published books, including Get Social, which was shortlisted for the Business Book Awards 2019. Gemma Butler is the Marketing Director at the Chartered Institute of Marketing. She previously worked across product management, category marketing and buying at corporations such as Xerox and Sony. She writes a quarterly column in the CIM magazine and has spoken at events such as the CIM Annual Digital Summit, and the House of Commons debating group. Geraint Evans is an award-winning marketing expert, board advisor, speaker and academic researcher. He has held a variety of global marketing leadership roles and has worked on brands such as Odeon, Virgin Media, Tesco and Boots. He has a PhD in Marketing and Entrepreneurship and is a Fellow of The Chartered Institute of Marketing.

商品規格

書名 / Sustainable Marketing: How to Drive Profits with Purpose
作者 / Michelle Carvill ; Gemma Butler ; Geraint Evans
簡介 / Sustainable Marketing: How to Drive Profits with Purpose:,:誠品以「人文、藝術、創意、生活」為核心價值,由推廣閱讀出發,並透過線上網路,傳遞博雅的溫度,打造全
出版社 / Ingram International Inc
ISBN13 / 9781472979131
ISBN10 /
EAN / 9781472979131
誠品26碼 /
尺寸 / 23.6X15.5X3.3CM
重量(g) / 249.5
語言 / 3:英文
尺寸 / 23.6X15.5X3.3CM
裝訂 / H:精裝
頁數 / 320
級別 / N:無

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