Status Update: Celebrity, Publicity, and Branding in the Social Media Age | 誠品線上

Status Update: Celebrity, Publicity, and Branding in the Social Media Age

作者 Alice E. Marwick
出版社 Ingram International Inc
商品描述 Status Update: Celebrity, Publicity, and Branding in the Social Media Age:,Socialmedia,onceheraldedasrevolutionaryanddemocratic,haveinsteadprovedexclusionarya

內容簡介

內容簡介 Social media, once heralded as revolutionary and democratic, have instead proved exclusionary and elitist Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research--which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists--explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques--such as self-branding, micro-celebrity, and life-streaming--to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

作者介紹

作者介紹 Alice E. Marwick is assistant professor, communication and media studies, Fordham University, and the director of the Donald McGannon Communication Research Center. She lives in New York City.

商品規格

書名 / Status Update: Celebrity, Publicity, and Branding in the Social Media Age
作者 / Alice E. Marwick
簡介 / Status Update: Celebrity, Publicity, and Branding in the Social Media Age:,Socialmedia,onceheraldedasrevolutionaryanddemocratic,haveinsteadprovedexclusionarya
出版社 / Ingram International Inc
ISBN13 / 9780300209389
ISBN10 /
EAN / 9780300209389
誠品26碼 /
尺寸 / 23.4X15.7X2.3CM
重量(g) / 453.6
尺寸 / 23.4X15.7X2.3CM
頁數 / 368
裝訂 / P:平裝
級別 / N:無
語言 / 3:英文