Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers | 誠品線上

Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers

作者 Maurice Hofmann
出版社 Ingram International Inc
商品描述 Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers:,RoadmaptoMarketingSuccessforStart-ups,ProductLaunches,orCareerChangersisadif

內容簡介

內容簡介 Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers is a different kind of marketing book. In it, battle-tested entrepreneur, marketing, and customer success specialist Maurice Hofmann provides exactly what he promises: pragmatic marketing that works.This book starts with what you need to do Monday morning when you open the door and turn on the lights and ends with what happens after you've launched your product or ran your first successful campaign.Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers teaches you the marketing process in a pragmatic, step-by-step fashion. It gives you the core set of tools necessary to face your marketing challenges with the right strategic mindset.You'll get the operational know-how to turn strategy into actionable items that will significantly increase your speed-to-market and reduce losses from trial and error. You won't find a one-size-fits-all collection of marketing jargon, just the right marketing approach for you and your company so you can pay the bills at the end of the month, plus some.

商品規格

書名 / Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers
作者 / Maurice Hofmann
簡介 / Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers:,RoadmaptoMarketingSuccessforStart-ups,ProductLaunches,orCareerChangersisadif
出版社 / Ingram International Inc
ISBN13 / 9780578701721
ISBN10 /
EAN / 9780578701721
誠品26碼 /
尺寸 / 22.9X15.2X2.3CM
重量(g) / 603.3
語言 / 3:英文
級別 / N:無
頁數 / 336
裝訂 / P:平裝

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