Who Killed Category Management: What every Salesperson, Marketeer, Retailer and Shopper needs to know about Retail Shopper Management | 誠品線上

Who Killed Category Management: What every Salesperson, Marketeer, Retailer and Shopper needs to know about Retail Shopper Management

作者 Mark Taylor
出版社 Ingram International Inc
商品描述 Who Killed Category Management: What every Salesperson, Marketeer, Retailer and Shopper needs to know about Retail Shopper Management:,:誠品以「人文、藝術、

作者介紹

作者介紹 Mark Taylor has spent his life in commercial FMCG roles both in Manufacturing and Retail. More recently he also specialised in people development including Leadership programs. During his career he acknowledges he has been very lucky to have worked with some exceptional professionals who have helped shape his life. These have helped him enjoy success across diverse industries including Alcohol, Fashion, Electrical, Confectionary, Grocery, Tobacco, I.T. plus many others. He specialises in negotiation, sales, buying, commercial strategy, marketing and teaching but he holds a special place in his heart for boat rocking with a smattering of tree shaking. He now spends his time working with organisations that want to move their people, business and commercial results foreword by delivering something really special for their customers. As you will notice from the book, his style is very straight forward and he values partnerships that seek the truth, not just a sugar coated pill to massage egos. Life is just too short for that. An accomplished public speaker he also enjoys key note opportunities. If you need your audience to be challenged to think differently about manufacturing and retail he is guaranteed to create a platform for discussion. Make some magic happen. www.whokilledcategorymanagement.com

商品規格

書名 / Who Killed Category Management: What every Salesperson, Marketeer, Retailer and Shopper needs to know about Retail Shopper Management
作者 / Mark Taylor
簡介 / Who Killed Category Management: What every Salesperson, Marketeer, Retailer and Shopper needs to know about Retail Shopper Management:,:誠品以「人文、藝術、
出版社 / Ingram International Inc
ISBN13 / 9781494459130
ISBN10 /
EAN / 9781494459130
誠品26碼 /
尺寸 / 22.9X15.2X0.6CM
重量(g) / 163.3
語言 / 3:英文
尺寸 / 22.9X15.2X0.6CM
頁數 / 116
裝訂 / P:平裝
級別 / N:無