How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process | 誠品線上

How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process

作者 Howard Ibach
出版社 Ingram International Inc
商品描述 How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process:Fundamentalsonthinkingaboutandwritingthecre

內容簡介

內容簡介 Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.

商品規格

書名 / How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process
作者 / Howard Ibach
簡介 / How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process:Fundamentalsonthinkingaboutandwritingthecre
出版社 / Ingram International Inc
ISBN13 / 9780578808758
ISBN10 /
EAN / 9780578808758
誠品26碼 /
語言 / 3:英文
裝訂 / P:平裝
頁數 / 142
級別 / N:無
尺寸 / 22.9X15.2X0.8CM