首頁外文書商業行銷企業管理 〉Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry


作者  /  Jacquie McNish/ Sean Silcoff

出版社 / Flatiron Books

出版日期 / 2015/05/26

商品語言 / 英文

裝訂 / 精裝

定價 / NT$599

售價 / NT$ 599 ※ 特價商品,不再折扣

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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry 其它優惠/消息


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內容簡介

2009年,黑莓機市佔率百分之五十;2015年,是百分之一,短短不過六年光陰,發生了甚麼事?揭開本世紀智慧型手機大戰的秘辛,引人注目的商業故事。

曾經是手機巨頭的黑莓機聯合創始人Mike Lazaridis和Jim Balsillie第一次看到iPhone,Jim Balsillie一點也不擔憂,沒想到iPhone並不是一款普通手機,受到了消費者的狂熱追捧,忠誠的果粉群規模越來越大──這大概就是黑莓機允諾的開端。錯過了手機最佳發展時機,讓黑莓機從巨頭變成在生死邊緣苦苦掙扎。雖然黑莓機繼續竭盡全力地追趕,但非常明顯,這條道路充滿荊棘。

Losing the Signal從黑莓機的興衰,享有在世界之巔只是一瞬間。揭示企業稍一不慎,加快衰敗的速度。

In 2009, BlackBerry controlled half of the smartphone market. Today that number is one percent. What went so wrong?

Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.

With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones.

Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.







詳細資料

誠品26碼 /2681205854001
ISBN 13 /9781250060174
ISBN 10 /1250060176
EAN /9781250060174

頁數288
裝訂精裝
級別
語言英文
成份


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