首頁外文書商業行銷企業管理 〉Better Business (Global Edition 5 Ed.)
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Better Business (Global Edition 5 Ed.)

Better Business (Global Edition 5 Ed.)


作者  /  Michael R. Solomon/ Mary Anne Poatsy/ Kendall Martin

出版社 / 台灣培生教育出版股份有限公司

出版日期 / 2017/12/08

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,320

售價 / 9折, NT$ 1,188

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Better Business (Global Edition 5 Ed.) 其它優惠/消息


introduction all_character catelog


內容簡介

Better Business introduces the business content students need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.







詳細資料

誠品26碼 /2681539928003
ISBN 13 /9781292218199
ISBN 10 /1292218193
EAN /9781292218199

頁數624
尺寸27.9X21.7X1.9CM
裝訂平裝
級別
語言英文
成份0.00




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