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Tourism: The Business of Hospitality and Travel (6 Ed.)

Tourism: The Business of Hospitality and Travel (6 Ed.)
觀光學


作者  /  Roy A. Cook/ Cathy H. C. Hsu/ Lorraine L. Taylor

出版社 / 台灣培生教育出版股份有限公司

出版日期 / 2017/11/01

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,380

售價 / 9折, NT$ 1,242

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Tourism: The Business of Hospitality and Travel (6 Ed.) 其它優惠/消息


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內容簡介

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e , the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.







詳細資料

誠品26碼 /2681531102005
ISBN 13 /9781292221670
ISBN 10 /1292221674
EAN /9781292221670
頁數432
尺寸27.7X21.6X1.5CM
裝訂平裝
級別
語言英文
成份


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