首頁外文書商業行銷行銷市場 〉Marketing Management: An Asian Perspective (7 Ed.)
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Marketing Management: An Asian Perspective (7 Ed.)

Marketing Management: An Asian Perspective (7 Ed.)
行銷管理: 亞洲觀點


作者  /  Philip Kotler/ Kevin Lane Keller/ Swee Hoon Ang/ Chin Tiong Tan/ Siew Meng Leong

出版社 / 台灣培生教育出版股份有限公司

出版日期 / 2017/11/07

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,420

售價 / 79折, NT$ 1,122

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Marketing Management: An Asian Perspective (7 Ed.) 其它優惠/消息


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內容簡介

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.







詳細資料

誠品26碼 /2681531101008
ISBN 13 /9781292089584
ISBN 10 /129208958X
EAN /9781292089584

頁數845
尺寸27.6X21.4X3CM
裝訂平裝
級別
語言英文
成份




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