首頁外文書商業行銷行銷市場 〉Marketing: An Introduction (13 Ed.)
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Marketing: An Introduction (13 Ed.)

Marketing: An Introduction (13 Ed.)

GLOBAL EDITION

作者  /  Gary Armstrong/ Philip Kotler/ Marc O. Opresnik

出版社 / 台灣培生教育出版股份有限公司

出版日期 / 2016/06/08

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,380

售價 / 9折, NT$ 1,242

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Marketing: An Introduction (13 Ed.) 其它優惠/消息


introduction all_character catelog


內容簡介

1.Guide Student’s Learning
The Marketing Journey presents five major Customer Value and Engagement themes. The innovative customer value framework uses is a five-step marketing process model:
(1)Creating value for customers in order to capture value from customers in return
(2)Customer engagement and today’s digital and social media
(3)Building and managing strong, value-creating brands
(4)Measuring and managing return on marketing
(5)Sustainable marketing around the globe

2.Encourage Students to Apply Concepts
Marketing at Work highlights provide countless in-depth, real-life examples and stories from Netflix, Google, Amazon, Nike, Harley-Davidson, and more, which engage students with basic marketing concepts and bring the marketing journey to life. Every chapter contains a First Stop opening story plus Marketing at Work highlight features that reveal the drama of modern marketing.







詳細資料

誠品26碼 /2681358484001
ISBN 13 /9781292146508
ISBN 10 /1292146508
EAN /9781292146508

頁數669
尺寸27.7X21.8X2CM
裝訂平裝
級別
語言英文
成份




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