首頁外文書商業行銷企業管理 〉International Business: The New Realities (4 Ed.)
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International Business: The New Realities (4 Ed.)

International Business: The New Realities (4 Ed.)

GLOBAL EDITION

作者  /  S. Tamer Cavusgil/ Gary Knight/ John R. Riesenberger

出版社 / 台灣培生教育出版股份有限公司

出版日期 / 2016/06/07

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,320

售價 / 9折, NT$ 1,188

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International Business: The New Realities (4 Ed.) 其它優惠/消息


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內容簡介

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.







詳細資料

誠品26碼 /2681358422003
ISBN 13 /9781292152837
ISBN 10 /1292152834
EAN /9781292152837

頁數544
尺寸27.5X21.7X1.8CM
裝訂平裝
級別
語言英文
成份


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