首頁外文書商業行銷企業管理 〉Management (12 Ed.)
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Management (12 Ed.)

Management (12 Ed.)


作者  /  Stephen P. Robbins/ Mary Coulter

出版社 / 台灣培生教育出版股份有限公司

出版日期 / 2013/05/14

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,220

售價 / 85折, NT$ 1,037

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Management (12 Ed.) 其它優惠/消息


introduction all_character catelog


內容簡介

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.

REAL Managers, REAL Experiences: Bring management theories to life!

This bestselling principles text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text, students will see and experience management in action, helping them understand how the concepts they’re reading about work in today’s business world.

1.Chapter Openers: Chapter Openers spotlight real managers at work in real organizations, giving student the opportunity to see chapter topics in action.

2.Practice Management: End-of-part Management Practice exercises are designed to give students a chance to "practice" management using:

· A Manager's Dilemma - a realistic dilemma a manager might face which students must decide how to resolve.

· Global Sense - additional material on global issues that managers face every day. Students are asked to research and discuss the implications.

· Continuing Case on Starbucks - a comprehensive case, with questions, that addresses important concepts from each part in the text.







詳細資料

誠品26碼 /2681217912003
ISBN 13 /9780273787020
ISBN 10 /0273787020
EAN /9780273787020

頁數720
尺寸27.5X21.6X2.3CM
裝訂平裝
級別
語言英文




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