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Marketing Management (15ED)

Marketing Management (15ED)


作者  /  Philip Kotler/ Kevin Lane Keller

出版社 / 台灣培生教育出版股份有限公司

出版日期 / 2015/06/22

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,480

售價 / 85折, NT$ 1,258

※ 無庫存


Marketing Management (15ED) 其它優惠/消息


introduction all_character catelog


內容簡介

Emphasize the many aspects of marketing
(1)In-text boxes provide vivid illustrations of chapter concepts using actual companies and situations. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots.
(2)Each end-of-chapter section now includes two expanded Marketing Excellence mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. Each case includes questions that promote classroom discussion and student analysis.

Spark classroom discussion
Brand-new opening vignettes for each chapter set the stage for the chapter material to follow. By covering topical brands or companies, the vignettes are great classroom discussion starters.







詳細資料

誠品26碼 /2681121295001
ISBN 13 /9781292092621
ISBN 10 /1292092629
EAN /9781292092621

頁數714
尺寸27X21.6X2.5CM
裝訂平裝
級別
語言英文




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