首頁外文書商業行銷行銷市場 〉Marketing: An Introduction (12Ed)
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Marketing: An Introduction (12Ed)

Marketing: An Introduction (12Ed)


作者  /  Gary Armstrong/ Philip Kotler

出版社 / 台灣培生教育出版股份有限公司

出版日期 / 2014/11/05

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,340

售價 / 9折, NT$ 1,206

※ 已絕版


Marketing: An Introduction (12Ed) 其它優惠/消息


introduction all_character catelog


內容簡介

1.Guide Student’s Learning
The Marketing Journey presents five major Customer Value and Engagement themes. The innovative customer value framework is introduced at the start of Chapter 1 in a five-step marketing process model, which details how marketing creates customer value and captures value in return. The framework is carefully explained in the first chapter and then integrated throughout the remainder of the text.
Guide students through the material with Marketing Journey Travel Aids.
2.Encourage Students to Apply Concepts
Real experiences demonstrate Marketing at Work. The text takes a practical marketing-management approach, providing countless in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Every chapter contains a First Stop opening story plus Marketing at Work highlight features that reveal the drama of modern marketing.







詳細資料

誠品26碼 /2680969401001
ISBN 13 /9781292016788
ISBN 10 /1292016787
EAN /9781292016788

頁數672
尺寸27.4X21.5X2CM
裝訂平裝
級別
語言英文
成份




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