首頁外文書商業行銷商務趨勢 〉Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
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Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web

Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web


作者  /  Paul Adams

出版社 / New Riders Press

出版日期 / 2011/12/01

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,200

售價 / 66折, NT$ 792

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內容簡介

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life.

From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.







詳細資料

誠品26碼 /2680950567006
ISBN 13 /9780321804112
ISBN 10 /0321804112
EAN /9780321804112

頁數168
裝訂平裝
級別
語言英文
成份




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