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Social Issues of Advertising

Social Issues of Advertising


作者  /  Kara Chan

出版社 / 香港城市大學出版社

出版日期 / 2016/12/01

商品語言 / 英文

裝訂 / 平裝

定價 / NT$990

售價 / 9折, NT$ 891

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Social Issues of Advertising 其它優惠/消息


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內容簡介

Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion.

Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.







詳細資料

誠品26碼 /2681417782000
ISBN 13 /9789629372835
ISBN 10 /9629372835
EAN /9789629372835

頁數240
尺寸17.5X25.2CM
開數16K
裝訂平裝
級別
語言英文
成份




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