首頁外文書設計工業設計 〉Keep it Simple: The Early Design Years of Apple (2 Ed.)
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Keep it Simple: The Early Design Years of Apple (2 Ed.)

Keep it Simple: The Early Design Years of Apple (2 Ed.)


作者  /  Hartmut Esslinger

出版社 / ARNOLDSCHE ART PUBLISHERS

出版日期 / 2013/11/20

商品語言 / 英文

裝訂 / 軟精裝

定價 / NT$1,375

售價 / 9折, NT$ 1,238

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Keep it Simple: The Early Design Years of Apple (2 Ed.) 其它優惠/消息


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內容簡介

Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products designed for humans like you and me. Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compusively absorb accounts of his work, hoping to find the magic recipe. For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model. This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about. Here is the story of the most amazing creative journey, which had to overcame tremendous opposition, both inside Apple and across the wider technology industry. Contents:The Red Book; My Way to Steve; Snow White; A Family Perspective; Eden in the Valley; Magic at Work; A Hero's Journey; The White Album.







詳細資料

誠品26碼 /2681227425005
ISBN 13 /9783897904071
ISBN 10 /3897904071
EAN /9783897904071

頁數296
尺寸25.9X22.8CM
裝訂軟精裝
級別
語言英文
成份




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